This summer, Nestea launched their campaign “Refresh the Beach: Plunge to Pledge” to refresh three (3) Philippine beaches which includes Boracay, La Union and Puerto Galera.
Puerto Galera is very accessible from Metro Manila and is cheaper compared to other beaches in the Philippines, but due to high influx of tourists and investments in the area, degradation of Puerto Galera beaches is inevitable if we don’t make a move to conserve it.
The refresh the beach campaign encourages individuals to create a short video citing the beach they support and doing the plunge at the beach, swimming pool, or any other surface where you can do the plunge safely. The beach with the most pledges and posted on FB, Instagram and Twitter until April 23, 2017 will win a beach cleaning package worth One Million Pesos (Php1, 000,000). Runner-ups will receive a movable lifeguard post and beach brooms.
MBCFI was chosen to be the partner NGO of Nestea for Puerto Galera.
On March 25 and 26, MBCFI together with Puerto Galera’s Municipal Environmental and Natural Resources Office, Local Government Unit, public school teachers, students, business establishment owners and locals conducted a two-day activity to launch the campaign and persuade everyone to join the cause and plunge for Puerto Galera.
The activity was a success as flocks of visitors willingly participated and happily did the plunges.